The Bateman Case Study Competition is an annual, nation-wide, case study competition, organized through and judged by the Public Relations Student Society of America (PRSSA) National Commitee. The competition provides five-student teams the opportunity to apply their theoretical classroom education and practical internship skills to a complete public relations campaign for a national client.
In the 2011 competition, the client, Ally Financial, requested teams develop a public relations campaign to provide financial literacy education to students, minorities and community members.